Three A/B Tests You Should Run

If you aren’t actively running A/B Split testing in your online marketing campaign, you have to start now. There are many different things that can be learned, and if done correctly, it will improve your conversion rates. There are hundreds of minor changes that can be changed or rotated in A/B testing, but here are […]

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Is Facebook Ruining Social Media Marketing

The latest Facebook algorithm change can really hurt your social media marketing campaign. If you’re like most businesses than you already set up your Facebook page, and tried to go out and get as many “Likes” as you could. You post content, maybe run a contest, or just update your fans about sales, deals or […]

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Advice on Effective Communication as a Manager

Communication is an important element in managing anything, whether a relationship, a team, or a company.  Many people think they communicate well, but they don’t realize that communicating is as much about listening as it is about speaking.  Some really well run companies offer training to their employees about “active listening” or “reflective listening,” where […]

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Boosting Your Conversion Rates

Regardless of your industry, higher conversion rates can never be a bad thing. Everyone is always searching for the best way to increase conversion, and to do it in a cost efficient way. What is the big secret to having a high conversion rate? The answer is simple…simplicity. I remember my high school English teacher […]

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4 Quick Steps to Improved Business Strategy

1. Pay Attention to Customer’s Response:  One of the most important priorities is to follow your audience and make sure that they are satisfied with your product and service.  That being said, it is wise to follow up with your customer once you have serviced them.  Make sure they are satisfied and if not, do […]

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3 Steps to Extraordinary Customer Service

It’s true.  When a company has a tight budget, often customer service is the first thing to slip.  No matter what, this is unacceptable and even if the owner and CEO of the company have to be answering calls and sending e-mails to concerned customers, so be it.  Customer service isn’t something that can fall […]

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3 Tips for Selling Your Business, and Yourself Better

Running your own business is a lot of work and the list of things to do never seems to end.  If you have an online business that depends on selling software, the list is literally endless.  You must focus on developing your product, marketing your product, managing your site and the sales, responding to potential […]

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A/B Split Testing for Determining Webpage Effectiveness

A/B split testing is effective in comparing the effectiveness of two different versions of a webpage.  This is a great tool to utilize in order to implement the website with the largest rate of responses.  When using A/B split testing, you will always have to choose whether to stick with the webpage you are currently […]

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Why Blogging is Good for Business

Blogging is one of the easiest ways to get your message out there.  Not only is it immediate, but it is also relatively inexpensive.  Most blogging sites are free, in fact.  Blogging tends to be a platform where issues can be discussed and explained in a more information manner, and this is appealing to some […]

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Avoid These 3 Marketing Mistakes

Marketing can take up a large chunk of your budget, so make sure you don’t get stuck in any of these pitfalls along the way. 1. Do not focus on technology too much:  You must be user-friendly.  Remember your audience and make sure you are discussing your software and your products in a way that […]

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