Facebook rolls out “Promoted Posts”

Posted on Thursday, October 11th, 2012 at 11:58 am by shauli

Like or dislike promoted posts?

Facebook is always trying to stay one step ahead of the competition. Facebook, the company with the largest number of users, has just passed the billion member mark. Because of this, they have been searching for a way to make money to support the site that is used by so many. Facebook stock has tanked to just over $20 a share since it went public, and the company is trying hard to change this trajectory. What better way to advertise than to make your outrageously large pool of customers your advertisers?

This is exactly what Facebook plans to do through a program they call Promoted Posts, in which companies will be offered the ability to pay a fee ranging from a small amount to an incredible large one to ensure that Facebookers are reading certain posts. Facebook users will also have the opportunity to pay for their posts to be bumped up to the top of the news feed, making it a top priority for others to see.

Many experts in the technological world have expressed a negative attitude toward this direction Facebook is taking, fearful that users will become irritated by unwanted news forced upon their feed. They complain that Facebook is essentially hiding information you post from your friends and then telling you that you can pay for them to see your posts.

Other social media analysts suggest that this move toward using the consumer as a revenue maker for the company is nothing new. For years now, Facebook has been using their customers to market to their friends and it has been working like a charm.

While Promoted Posts are now being tested for efficiency in New Zealand, skepticism arises around the authenticity of the traffic created. It is important to note that Promoted Posts is a slightly different software company for businesses that focuses on increasing the number of likes per page, while Promoted Posts for individuals, the goal is a larger viewing audience. The question is whether or not people will be willing to spend money to talk to their friends on Facebook.

Leave a Reply