Advertising that Matters: Effective Advertising for Online Software Companies

Posted on Thursday, October 25th, 2012 at 2:34 pm by shauli

When creating a buzz for your online software site, it is important to consider the prospects of advertising, why advertising is important and what factors to consider when choosing an advertising company to work with.  One of the most important factors when considering advertising options is understand who your target audience is.  The more information you can gather about your audience, the better equipped you will be to successfully meet their needs, wants, and expectations.

There are many ways to get people to pay attention to your website.  If your site seems approachable and is in language that is easy to comprehend, people will be more willing to consider what you are offering.  Try not to be too gimmicky, as people will not respond well to something if they think it may be a scam.

Make sure that your advertisement is informative, yet to the point.  If the ad is appealing to the eye, it will catch the reader’s attention and they will be more likely to continue reading and hopefully follow the ad to your website.  Deals such as “valid only today” or “50% today only” help lure in customers who may otherwise head to another site.  Rather than focusing specifically on features, try mentioning specific benefits to your site, or a specific solution to a problem that can be resolved through your services.

Tracking your ad’s success is vital in understanding its effectiveness.  We suggest the use of a separate landing page, which is created specifically for the advertisement.  That way, you will be able to calculate how much business you are receiving based on that particular ad.  One last piece of advice is that your advertisements should use the same language and tone as your actual website.  Consistency will bring in new customers as well as returning customers, and this is the mark of a successful web company. Companies that advertise with Somoto have 24/7 access to a dashboard that will give them all the crucial stats in regard to their ad campaign,

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