Six Attributes of Highly Successful Marketing Teams

Posted on Monday, October 29th, 2012 at 2:39 pm by shauli

When working with marketing teams in the software industry, it’s not hard to determine what works and what doesn’t. If you’re in the industry and wondering what to do to get the success you crave, consider these suggestions:

1. Team members that are personable and results-drivenb

If there’s one arena where you shouldn’t settle for second best, personnel is it. The right people will bring passion and drive to your company and get the results that you are looking for. Plus, those with connections in the industry will have a distinct advantage for your company.


2. Consistently Great Content

Stale content will get you nowhere- fresh, inventive content is the best tool a marketer has. To stay ahead of the curve, you must also generate new products that can be used across the industry.


3. They are bold and opinionated

While this might seem risky, trying to please everyone also has its caveats- it may lead to no one being entirely happy. On both internal and external issues, having unique thoughts and opinions will keep you on the forefront of the industry.


4. Let both metrics and creativity drive your product

Sure, metrics are important- they show outcomes and accountability to users and investors. However, don’t let them overshadow your creativity- it’s what will draw in new customers and keep loyal ones coming back from more.


5. Use your best tool- your customers

Smart companies organically bring in their biggest users and fans to help them with social marketing. They are also invaluable sources for the success stories, referrals, and case studies that are essential to creating endorsements for your products.


6. They effortlessly combine marketing and sales

These two departments work much better together- marketers need to understand how the sales process works and sellers need to understand how their products are marketed in order to be a smoothly-running team.






Leave a Reply