Posted on Thursday, December 6th, 2012 at 3:43 pm by shauli
Simplicity is often an overlooked virtue in the marketing world. Oftentimes there is so much information on your website that doesn’t necessarily need to be on your homepage that the essentials to your message can get lost in bells and whistles. Here are five tips for stepping back and seeing the big picture in regards to your landing page and marketing strategy:
1. Good Structure Makes Everything Easier
When people first go to your landing page don’t expect them to know what to do- guide them! By having a simple structure, snappy design, and engaging copy, you practically guarantee that people will get your message and start picking up on what you want to tell them.
2. Make Things Zesty With a Surprise or Two
To keep your clients and potential customers engaged, surprise them! Send them an offer they aren’t expecting, and you will keep them engaged and curious about what else your business has to offer. On the other hand, there is such thing as bad surprises- obtrusive websites with things like flashing text and scrolling banners will intimidate and scare off potential users, so always remember to keep things simple.
3. Everyone Likes Incentives
Incentives are a great way to keep people engaged in your business. By offering one or two on your landing page you will lure in clients who might otherwise look elsewhere for a better deal.
4. Keep it Fun
Sometimes it seems like seriousness is essential for good business, but in marketing, fun definitely has its place. Using tasteful humor, fun fonts, and personal success stories is a great way to communicate that your business is fresh and capable of engaging all audiences.
5. Be Proactive and Combat Skepticism Before It Starts
Skepticism is a big problem in the marketing world- people are always on the lookout for swindlers and dubious about offers that might seem too good to be true. The best way to avoid that is to predict and answer questions before they are asked, and to build trust through personable interactions with your clients.