4 Tips to Use Email Marketing Effectively

Posted on Thursday, December 27th, 2012 at 2:25 pm by shauli

Email marketing can be a really great asset for businesses, especially small businesses on a tight budget.  However, email marketing done wrong can leave people annoyed, irritated and unsubscribed.  Here are some tips to make sure your company does it the right way.

Tip 1: Don’t Waste Their Time

If someone has subscribed to your website, your Twitter feed, or any other social media outlet, give them something good.  Especially when they are opening up an email from you, you need to find a way to keep them interested and invested in your company.  If you leave them with nothing of value, they will give you nothing in return.

Tip 2: Have a Goal and Stick to It

Anytime you are sending out an email to your Subscribers, make sure you create a clear call to action.  You must know what your goal is in the end and what the point is of sending out the email in the first place.  What message are you sending out?  How would you like people to respond?  Your message must be simple, concise, and easy to follow.  People do not like things to get complicated, especially if they are spending money.

Tip 3: Be Conscious of How Often you Email

There is nothing people hate more than getting too much email from online businesses.  If you start emailing too often, you risk getting marked as SPAM or people unsubscribing from your website.  You must find a happy medium between emailing too little and emailing too much.

Tip 4: Be Consistent

Don’t switch up the layout of your email every time that you send your message out to your Subscribers.  Remain consistent and those that follow you will not have to work that hard because they will recognize your layout and know what to expect from you.  Make it eye-catching but not confusing or too jumbled.  Use words that are easy to comprehend and will lure your customer to your site.

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