Like a Boss:  Doing What Is Best for Business

Posted on Thursday, January 24th, 2013 at 11:26 am by shauli

As the boss, it is your job to make some key decisions that will determine the course the company takes.  Here are a few tips that will help you make the right decisions, create successful opportunities for the company, and keep all of your employees happy.

Know what is best for your company in terms of outsourcing.  What is your company the best at? Keep those things in-house and do them really well and the areas that the company is weaker at executing should be outsourced to a company that may be able to get the job done quicker, better, and cheaper.  This will save your business time and money.  Let go of your ego and understand that by outsourcing to other vendors or service providers may be the best option for the success of your business.

Empower your team instead of setting rigid and strict guidelines.  Encouraging your team to think outside of the box in terms of development, sales, and marketing is the best thing you could do for your business.  Nobody wants to work for a restricting corporation that gives them little wiggle room for creativity and independence.  Management should hire talented and intelligent people that they trust to act in an appropriate manner and represent the brand in a positive way.  If you don’t have this now, you need to rethink the people you have hired to represent your brand.

Just as your marketing  and development team should work together, the same can be said with your customer service department.  Customer service should be an extension of your PR and marketing department.  Often, software companies tend to overlook customer service, but this is an essential element to keeping your customers happy and well informed.

Sometimes it isn’t best to try to appeal to the masses.  It has been said that by appealing to everyone, you are in fact appealing to no one and no software company wants to do this.  Be confident in the opinions you have and the stance you take on certain matters.  You might not appeal to everyone, but that is okay because not everyone is the right fit for your product.  Employees that are part of your team need to be fearless and opinionated and always have the image of the business in their mind.

Leave a Reply