Accepting Credit Cards Online: The Benefits

Posted on Thursday, January 31st, 2013 at 9:30 am by shauli

As a software company that works mainly on the internet, it is highly recommended that you accept a variety of online payment methods: credit cards, paypal, and online checks, just to name a few options..  From a business perspective, the more options given to the customer will translate to higher conversion rates, because customers prefer the method that is most convenient for them. The most common and convenient payment method for most people is credit cards, which makes it crucial to the success of your business to accept most major credit cards.

A simple cost analysis will show that the benefits to your company for accepting credit cards outweigh the fees that you will incur from the credit card companies. Most of the time, you can get around long-term contracts and getting stuck in a partnership with the credit card company.  Credit card processors are flexible and work with a wide variety of business types, so even if you are a one employee business, consider the benefits of accepting credit cards online and you will be able to accept practically any form of payment from anywhere in the world.  This is bound to increase sales for your business, no matter what you are selling.

Be careful when choosing a merchant for your credit card services, because there are so many to choose from, it may be hard to decide which is best for your needs.  There are many variables to consider when choosing a merchant, such as the ease of integrating their system into your business, pricing, and special features they may offer.  If setting up the application is a headache, find another provider.  It should be simple and most merchants do offer a simple online form with immediate follow up to personalize their services to meet your needs.  Don’t forget that processing credit cards takes many different parties, from the credit card company, to the bank, and security and everyone wants their cut.  It may cost money to make money, but the benefits of offering payment with credit card online will far exceed the cost.

Leave a Reply