Key Performance Indicators for Measuring Social Media Effectiveness

Posted on Monday, October 7th, 2013 at 12:43 pm by shauli

Social Media iconsAs an online business, it is almost a requirement to utilize social media to increase your opportunities to permeate the marketplace.  However, are your efforts going unnoticed?  Do you even know how to measure whether or not your place among competition on social media sites is worthwhile?  The following is a list of ways to make sure you are not wasting your time reaching out to a greater audience, and how you can increase your performance on networking sites and explore opportunities to expand your business.

Using KPIs (Key Performance Indicators) will help you decide which way to take your efforts in the future, which will hopefully increase clicks on your page, sales for your business and money in your pocket.  In order to achieve this, you must be able to identify the traffic coming to your site, and find ways to optimize the leads that do come to your site.  It doesn’t stop there, though.  You want to take these clicks and turn them into sales.  To do this, you must not stop at examining your approach to social media alone.  You must think outside of the box and see how visitors behave on your site, as well as on other sites.  Google Analytics has a Social Sources report that will help you interpret what exactly it is that is bringing people to your site and other sites, and more importantly, what is keeping them there.

The Social Sources report will also help you examine what information being spread on the internet is a valuable source for conversion rates, thus a KPI.  When you publish something, it is important to investigate what information is being shared the most and where potential customers may be sharing them.  You can easily examine which articles on your site are receiving the most attention and improve your marketing campaign based on this information.

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