Avoid These 3 Marketing Mistakes

Posted on Tuesday, November 12th, 2013 at 12:57 pm by shauli

Marketing can take up a large chunk of your budget, so make sure you don’t get stuck in any of these pitfalls along the way.

1. Do not focus on technology too much:  You must be user-friendly.  Remember your audience and make sure you are discussing your software and your products in a way that the layman can understand.  More than that though, it is important to focus on why your product is the best and why the customer should buy from you and not the next guy.  Discuss why your company is innovative and how you offer the best service around.  Do not just talk about the features of the product, but also include the benefits that will be received when using your product.  You have to show the customer the end results before they buy.  If you do that, you will get more sales than you would if you just rambled on and on about the product itself.

2. Make sure you don’t sound too technical:  As soon as a potential customer hears a certain buzzword or wrinkles their brow in confusion, they are out the door.  We all know that once someone has visited and left your website that it is difficult to get them back.  Do not make your website and your marketing campaign complicated.  Be simple.  People come to you because they know that you are the professional, leave out the gory details and just make sure that they know the main problem and service you provide to fix the problem.  However, that being said, do not talk down to your audience or make them feel stupid.  Keep your writing informative and make them feel confident in their decision to choose your company.

3. Do not expect your product to sell itself:  People need convincing.  You have to not only sell your product, but sell your business and yourself as well.  Focus on your customer’s needs and let them know how safe they will be by using your services and how happy they will be with your product.  Make them feel safe and at ease and then, once they are convinced, the product will make the final sale.

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