3 Tips for Selling Your Business, and Yourself Better

Posted on Monday, December 2nd, 2013 at 4:45 pm by shauli

Running your own business is a lot of work and the list of things to do never seems to end.  If you have an online business that depends on selling software, the list is literally endless.  You must focus on developing your product, marketing your product, managing your site and the sales, responding to potential and current customers, and planning for the future.  It is a big, big job.  Here are some tips for managing your business more effectively.

1. Prioritize.  Time management is essential in having a successful business.  Always, your sales should be the most important thing to focus on and this is the area that always seems to be neglected by business owners. Without sales, there is no business, so setting sales as a high, or the highest priority, is absolutely necessary.

2. Choose How You Want to Sell.  Typically, there are three different categories salespeople can fall in.  One approach is the heavy-handed salesperson approach.  This is something everyone, unfortunately, is familiar with, and nobody ever seems comfortable with it.  If you take it too far, you can come off as pushy and aggressive and drive customers away.  On the other hand, a salesperson that is overly polite can seem more welcoming but is also a turn off.  These types of salespeople tend to talk more than they listen and can lost customers before they even knew what they were looking for.  A passive salesperson can be found somewhere in the middle and are more responsive to the needs of their potential customers.

3. Be the Best Representative of Your Business.  Although most potential customers will already have a preconceived notion of what your business is about, it is your job to redefine that image they have of what your company is about.  Be an expert in your field but make sure you don’t come off pretentious or as though you are talking down to your customers.  Listen to the customer and understand their wants and needs and find a solution for them that best fits the situation they are in.  Focusing on the needs of each individual client will boost your image, the trust of the client, and your sales.

 

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